Una encuesta revela que los millennials esperan una experiencia de cliente consistente en todas partes y en todo momento

Wakefield, MA-based content management company SDL has released the final report of the “Five Truths for Future Marketers” series titled “Channels are Irrelevant” that features results from SDL’s global survey of more than 1,800 millennials (ages 18-36). To say the least it contains a lot of food for thought, not just for retailers, but for those throughout the entire customer experience value chain.