SDL, a Wakefield, MA-based content management company, has released the final report in its “Five Truths for Future Marketers” series, titled “Channels are Irrelevant,” which presents the results of SDL’s global survey of more than 1,800 millennials (ages 18–36). To say the least, it offers plenty of food for thought—not just for retailers, but for everyone across the entire customer experience value chain.
