{"id":895,"date":"2014-08-20T09:35:22","date_gmt":"2014-08-20T09:35:22","guid":{"rendered":"https:\/\/cloudbposervices.com\/uncategorized"},"modified":"2014-08-20T09:35:22","modified_gmt":"2014-08-20T09:35:22","slug":"interactive-intelligence-purecloud-ups-the-ante-in-customer-experience-and-collaboration-solutions","status":"publish","type":"post","link":"https:\/\/cloudbposervices.com\/en\/interactive-intelligence-purecloud-ups-the-ante-in-customer-experience-and-collaboration-solutions\/","title":{"rendered":"Interactive Intelligence PureCloud Raises the Bar for Customer Experience and Collaboration Solutions"},"content":{"rendered":"
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It is not very often that a technology solution on the verge of general availability is seen as likely to raise the stakes in a market. That said, when a company takes a big gamble and appears to have already changed the way customers and competitors discuss market evolution, like Willy Loman in Arthur Miller\u2019s masterpiece play Death of a Salesman<\/em> says, \u201cWe must pay attention!\u201d Such is the case with Interactive Intelligence PureCloud<\/a>, which, as the name suggests, is a pure cloud solution since it is multi-tenant and hosted on Amazon Web Services (AWS).<\/p>\n

In fact, during Interactive Intelligence's Q2 earnings call, company founder and CEO Dr. Donald Brown said that he expects PureCloud subscriptions to exceed the combined quarterly revenue of its on-premises and cloud-based single-tenant offerings by the end of 2015.<\/p>\n

And while the company\u2019s business mix over the past several quarters has been shifting heavily toward cloud-based solutions, the optimism surrounding PureCloud reflects both the direction the market is taking and how Interactive Intelligence has laid the groundwork to ensure that its investment in PureCloud will provide it with both market leadership and thought leadership. <\/p>\n

So why all the enthusiasm for choosing a pure cloud solution?<\/strong><\/p>\n

I recently had the opportunity to discuss the details of PureCloud with Jason Alley, the Cloud Solutions Marketing Manager at Interactive Intelligence, to explore what sets PureCloud apart and why the solution has already gained such traction. As Alley explained, in many ways the value proposition is straightforward: \u201cPureCloud is a suite of cloud services for communications, collaboration, and customer engagement that takes full advantage of the distributed nature of the cloud, providing rapid deployment, industry-leading reliability, unlimited scalability, and connecting customers and employees in new, more efficient ways.\u201d<\/p>\n

He added: \u201cIt obviously took a lot of time and effort to achieve this. However, the result is a unique solution that sets us apart from our competitors and should set the pace in the market. \u201dFurthermore, it rounds out our portfolio of solutions\u2014ranging from on-premises to hosted single-tenant and multi-tenant options\u2014so our customers have reliable choices based on their needs, and our channel partners have expanded opportunities as well. Additionally, we can offer these choices at an attractive price point for organizations of any size.\u201d<\/p>\n

Alley cited the benefits of PureCloud as falling into four basic categories:<\/p>\n